2018 Branding Tools

All sponsors will be recognized via the ABC website, Official Show Guide and on-site signage.

Type Item Description Exhibitor Rate Non-Exhibitor Rate  
  Official Show Guide The Official Show Guide is used on-site by each attendee and serves as a reference tool long after the show ends.  Your advertisement in the Official Show Guide is a great way to draw traffic to your booth.  Anticipated circulation is 6,500+. Specs:  3.5″ x 2″, horizontal layout.  Acceptable file formats:  .pdf, Hi-res (min. 1500 pizels wide), .jpg (CMYK) Ads due February 23, 2018 – no exceptions. $350 $700 Branding Tools Registration
Electronic Advertising Tile Ad Location! Location! Location! Sell your products and services via a tile ad on the ABC website.  Over 35,000 unique visitors. (Multiple opportunities available) Specs: 200 pixels x 200 pixels. Acceptable file formats:  .png, .gif, .jpg (no flash) $500 $1,000 Branding Tools Registration
Banner Ad Location! Location! Location! Sell your products and services via a banner ad on the ABC website.  Over 35,000 unique visitors. (Multiple opportunities available) Specs: 400 pixels x 200 pixels. Acceptable file formats:  .png, .gif, .jpg (no flash) $750 $1,500 Branding Tools Registration
Direct to Attendees Lanyards Be the first name attendees read by sponsoring badge lanyards distributed in the Registration Area.  Your sponsorship is a great value with more than 6,500+ opportunities for eye-level marketing.  Exclusive sponsorship opportunity is available where sponsor must provide a minimum of 3,000 lanyards.  The buyout rate for an exhibitor is $1,500; non-exhibitor rate is $3,000. Sponsor must supply a minimum of 1,000 pieces per each sponsorship secured. (Multiple opportunities available) $500 $1,000 Branding Tools Registration
Show Bag Insert Put your flyer, brochure or promotional item into the hands of each ABC attendee by sponsoring an ABC Bag Insert.  Show Bags with inserts are located in the Registration Area and are available to all attendees.  Show Bag Insert Sponsor is responsible for the production and shipping of insert item.  ABC must approve the content of the insert.  Minimum number of inserts: 6,000. (Multiple opportunities available) $250 N/A Branding Tools Registration
Show Bags Place your mobile advertisements in the hands of every ABC attendee. Located in the Registration Area, this sponsorship will increase your visibility on the show floor and in thousand of homes throughout the year.  Exclusive sponsorship opportunity is available where sponsor must provide a minimum of 3,000 bags.  The buyout rate for an exhibitor is $1,500; non-exhibitor rate is $3,000.  Sponsor must supply a minimum of 1,000 pieces per each sponsorship secured. (Limit 6) $500 $1,000 Branding Tools Registration
Shuttle Service  Help attendees get to where they want to go – ABC! Your brand will be the first thing they see as they get on or off the shuttle so be sure they won’t forget who got them there.  Sponsor logo will be showcased on Shuttle and Shuttle Schedule. (Limit 2) $1,500 $3,000 Branding Tools Registration
Show Floor Opportunities Aisle Markers Whatever your location, aisle markers will provide your company with exposure to every ABC attendee continuously throughout their time on the exhibit floor. (Limit 1) $2,500 $5,000 Branding Tools Registration
Badge Recycler  Show your dedication to the building industry and support “green” initiatives at the same time.  Your promotional “wrap” signage will cover badge recycling bins placed at the entrance doors. (Limit 1) $500 $1,000 Branding Tools Registration
Bar Sponsor Join the party and gain valuable exposure among attendees who frequent the bars located on the Exhibit floor. Rest-assured that you have a presence among Industry VIP’s as they travel the Exhibit Floor. (Multiple opportunities available) $1,000 $2,000 Branding Tools Registration
Bench Signs  Direct people to your booth!  Be named the patron on benches throughout the show floor.  Attendees will relish the opportunity to take a peaceful moment’s rest, thanks to you. (Multiple opportunities available) $500 $1,000 Branding Tools Registration
Coffee Station Be there when attendees are talking about the latest session they attended, when they are meeting, when they do business.  Sponsor the Coffee Station be a part of the perfect environment for networking and business exchange. (Multiple opportunities available) $500 $1,000 Branding Tools Registration
Water Station Place your company name/logo on a water cooler to help keep vendors and attendees refreshed. Sponsoring the water cooler will not only give you exposure but will align your company with the importance of going green. (Multiple opportunities available) $350 $700 Branding Tools Registration
Charging Station Enable attendees to power up their smart phones, laptops, and other wireless devices without leaving the exhibit hall.  Charging kiosks will be placed in high-traffic areas where it will be sure to draw attention and appreciation from attendees as you rescue them from the dreaded “low battery” signal.  Sponsor’s artwork appears prominently on the station.  Additional fees will be incurred for companies wishing to maintain a physical presence by way of a representative. Artwork to be provided by the sponsor. (Limit 3) $1,500 $3,000 Branding Tools Registration
Carpet Decal Directionals Point attendees in the direction of your booth with carpet decals displaying your company name, logo, tagline and/or booth location.  Artwork to be provided by sponsoring company.  Specs:  4′ x 4′ (Multiple opportunities available) $300 N/A Branding Tools Registration
You Are Here Map Two “You Are Here” map stands will placed in the exhibit hall with a floor plan and a list of exhibiting companies to help navigate the floor.  As a “You Are Here” sponsor, your company name and/or logo will appear on the map. $300 N/A Branding Tools Registration
    Gain valuable exposure and recognition as an Industry supporter at any one of these events.  Your company will be recognized via the ABC website, Official Show Guide and on-site signage. (Multiple opportunities available)       
Special Event Opportunities Builders Bash Be seen at the Haven Nightclub on Wednesday night! Voted one of the best night clubs in Atlantic City, this unique atmosphere will engage the senses of all attendees and guarantee that YOU will not be forgotten!  Sponsor signature drinks, award winning VIP bottle service, entertainment, scotch & cigars and giveaways.  Be a part of this unforgettable experience and help us rock the house like it’s never been rocked before! Sponsorships starting at $1,500. Contact Diane Nicolo-Pocino for details – see contact info below. Starting at $1,500 N/A Branding Tools Registration
NJBA President’s Party It’s going to be one hot time in Atlantic City.  All the cool cats will be here, for one night only, as we celebrate the induction of Tom Troy as President of the NJBA…our new Leader of the Pack! Join the NJBA as we honor Tom Troy and his slate of Officers, Rat Pack style! Attendees will enjoy great food, drink, entertainment and company! Don’t you dare miss it. Starting at $1,000 Starting at $2,000 Branding Tools Registration

Custom sponsorships are available. Questions? Contact Diane Nicolo-Pocino at (609) 570-2155 or diane@njba.org.